Bank insurance services or also called as bancassurance, refers to the partnership formed between the bank and the insurance company. The agreement allows the insurance company to offer and sell its products and services to the bank’s clients. This type of partnership is equally profitable for both parties. Every time the bank makes a sale, they share the commission with the insurance company. The bank gains additional profit from a sale while the insurance company earns without having to hire extra manpower. It’s practically a win-win situation. The bank teller becomes the point person instead of an insurance agent when it comes to dealing with the customer. The insurance agency provides continuous support to the staff by providing them with product training and promotional materials. There are some insurance agencies that still use brokers aside from the bank.
In some countries, the practice of bancassurance is proven to be effective in their specific market. However in other parts of the world, bank insurance services are not permitted by the government.
How it Works
In bancassurance, the premium is received by the bank through automatic debit from the customer’s bank account. The payment process between the bank and insurance company is already automated. Life insurance policies are incorporated to the bank’s products and services. However, there are some restrictions when it comes to selling life insurance with regards to the bank staff. Most investment based policies can be handled only by accredited financial advisors. In effect, banks have expanded their workforce to authorized financial advisors to sell their products exclusively.
A private bancassurance is another classification that follows the same practice. It refers to a combination of private banking and investment management that is followed by many banks and insurance companies. This method is developed to provide protection for business owners and investors. There are different business models that are practiced by several banks and insurance services. One is where the bancassurance is incorporated to the business of the bank. Another is where the bank uses financial advisors to sell the products to the clients. Both methods affect the business structure between the bank and insurance agency. Choosing which business model to follow will depend on the restrictions such as qualifications of the sales person, type of insurance product or agreement between the bank and insurance company. Bank insurance services provide several advantages such as providing financial stability, protection from financial damages, supporting the banking industry and economic growth.
Purchasing an insurance policy from the bank has its advantages. You get the convenience of dealing with one company instead of talking to different organizations. This saves the headache of entertaining different people. Oftentimes, you get to hit two birds with one stone by doing your bank errands and insurance transactions in one go. When making a decision whether to purchase an insurance policy, it is better to seek help from financial advisors. Ask them to explain to you the coverage and benefits of your policy. Before you decide on getting one, check the different insurance companies and bank institutions that offer insurance policies. Compare the premium, costs, terms and process and pick the best one that you feel is most suitable for you.
Looking for a job in the financial service industry? How about working in the insurancesector? Becoming a life insurance agent does have its appeal. However, just like any other employment position, you should know first what you are getting into. It’s important to get to know the industry you are planning to be part of. Research on potential companies you wish to pursue. Check their competitors. Study the products and services they offer. Brush up on your skillset based on the requirements and qualifications of the position you are applying for. Learn the craft and understand how the industry works. If you feel that you are capable of working as an insurance agent, then here are a few things you need to know.
There are several types of insurance in the market including auto insurance, health insurance, property insurance and other categories. However, the most top selling and money maker of all is the life insurance. This policy helps protect individuals, families, businesses, employers, employees and other parties from potential financial loss due to cause of death.
The Roles and Responsibilities
An insurance agent is responsible for providing the client with all the essential information stated in the policy. It is the agent’s job to advise the clients on what kind of insurance is most suitable for them. The agent provides a detailed proposal or quotation indicating the premium of the policy. This job requires field work. An agent is always on the look-out for potential clients who might be interested to purchase an insurance plan. It can be a mix of new and old customers. Never discard your existing policyholders because you can always sell them your other products or they might even decide to upgrade their current plan. Your clientele can also speak on your behalf and possibly refer you to their family and friends.
Skills and Qualifications
Becoming a successful insurance agent takes a lot of dedication, patience and hard work. Most often than not, agents face more rejections as opposed to getting a positive response form their clients. Welcome to the world of sales. If you feel you are tough enough to accept and endure rejection then it’s a good sign. As long as you have the guts and willpower not to give up, you will have many opportunities and benefits from this profession. Remember, insurance agents have the potential to take home big paychecks.
Most insurance companies do not require their agents to have a formal education or previous background. They provide extensive training programs and seminars for their new and current agents. During these trainings, companies discuss product information, sales strategies and basically train the agents how to sell their insurance policies. Before you become an agent, you need to pass mandatory licensing exams. An agent must be licensed to be able to sell insurance policies.
When it comes to personal skills, you need to have the drive and motivation to become successful in this kind of industry. It takes a lot of courage and determination to survive in sales. When applying for a job, you should be able to show that you have the initiative and resourcefulness to perform the responsibilities of an insurance agent. It is a tough job but the results and benefits are rewarding.