LAVAL, QC (Dec 07, 2011) – Michelin Canada will continue its partnership with International Motor Sports Association (IMSA) and Porsche Cars Canada (PCL) for the next three years with the PORSCHE GT3 CUP CHALLENGE CANADA BY MICHELIN. The series is the fastest-growing, single-make, auto-racing competition in North America.

The tires that will be used in the series are a testament to Michelin’s innovative technology. Michelin engineers worked closely with Porsche experts in designing these tires to ensure they met the demanding standards that Porsche expects.

“As Porsche’s global technology partner, Michelin is proud to be the official tire sponsor of the series,” said Tony Mougios, Director of Marketing, Michelin Canada. He added that the initiative is an integral part of Michelin’s presence in Canada. “Our involvement with the PORSCHE GT3 CUP CHALLENGE CANADA BY MICHELIN underlines our commitment to grassroots racing in Canada.”

Michelin is committed to competitive racing. It is not only a matter of pride, but it also plays an important role in advancing tire technology. As Mougios puts it, “We race to win, but we also race to learn. For instance, the knowledge we’ll gain on Canadian race tracks during this series in 2012 will contribute to the innovative technology that goes into making Michelin consumer tires. When you race, you optimize without compromise, and that’s also our philosophy in making tires that Canadians use every day.”

PORSCHE GT3 CUP CHALLENGE CANADA BY MICHELIN 2012 will have 9 races over five events at such fabled Canadian race tracks as Mosport International Raceway and Circuit Mont Tremblant.

In 2012 the series will feature a significantly enhanced prize structure. Michelin will continue with the podium awards of a set of MICHELIN Pilot Super Sport tires (retail value approximately $2000), a Porsche watch (retail value approximately $1000) and a $500 American Express card. In addition, there will be a $50,000 cash year-end fund to reward to the top finishers in each class.

About Michelin
Michelin places all its know-how and innovative skills at the service of the mobility of goods and people throughout the world. Michelin develops, manufactures and sells tires for all types of vehicles: planes, automobiles, bicycles, farm equipment, heavy-duty trucks and motorbikes. Michelin also publishes travel guides, maps and atlases for countries throughout Europe, Asia, Africa and North America. Michelin North America (Canada) Inc. (http://www.michelin.ca), headquartered in Laval, Quebec, employs more than 3,700 people and operates three plants.